Why Stories Beat Stats (Every Time)
In a world where online narratives travel faster than facts, reputation is shaped by stories, not statistics. Here’s why cutting through noise requires strategy, creativity, and content people actually remember.
The Smoking U-Turn
U‑turns keep appearing in the news; most recently the Government’s decision to hold local elections it had previously cancelled. It got me wondering: do U‑turns always have to be seen as a bad thing?
New Year, New Launch
If we really wanted to complicate our lives and launch a new calendar, then September would be the front runner as the month that kicks off the new year. So, I’m delighted to use this fine month – and the ‘New Year’ – to officially announce the launch of Stearns Impact.
Should I Stay (Awake) Or Should I Go Now?
In the world of crisis management, the textbook answers don’t always work out in the real world. Take the Heathrow Airport power outage that occurred last week.