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Impact Journal
World Champions in Impact
Missing out on the 2029 World Athletics Championships was disappointing, but it also prompted a reminder of what Olympic legacy is really about. From students running on the same track as world-class athletes to a stadium preparing for a Premier League match, London’s Olympic impact is happening every day — and that may be its greatest achievement.
The Business of Belonging
From Metallica at London Stadium to Lando Norris fans at Silverstone, two very different events demonstrated the same truth: the humble t-shirt remains one of the most effective ways to build community, create spectacle and strengthen commercial success.
Why Stories Beat Stats (Every Time)
In a world where online narratives travel faster than facts, reputation is shaped by stories, not statistics. Here’s why cutting through noise requires strategy, creativity, and content people actually remember.
The Award for Blogs About Awards Goes To…….
Awards are everywhere in business, yet very few truly matter. Too often they amount to little more than an evening of applause for the executive team and a LinkedIn post the next morning. But every now and then an award comes along that actually means something, when the story behind the submission reflects the real heart of an organisation.
The Smoking U-Turn
U‑turns keep appearing in the news; most recently the Government’s decision to hold local elections it had previously cancelled. It got me wondering: do U‑turns always have to be seen as a bad thing?
A Busman’s Holiday
I was very fortunate this Christmas and New Year to take a family holiday to Australia, which meant we could catch the Ashes Tests in Melbourne and Sydney. This proved to be something of a “Busman’s Holiday” for me, as I was checking out the stadiums, staging and promotion of the most important series in world cricket.
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